Supermodels oust A-listers from mag covers, ads
Thursday, March 4th, 2010Supermodels like Miranda Kerr are blowing A-list celebs such as Reece Witherspoon and Angelina Jolie out of the water when it comes to magazine stands and ad campaigns.
Australia’s Courier-Mail reports a seismic shift in the publishing world is toppling Hollywood celebs off the covers of the world’s leading fashion mags.
Vogue Australia editor Kirstie Clements said: “Those celebrity covers are so ubiquitous nowadays and they don’t really have the same sales drive that they used to. Also, they are so tied up with their own deals, endorsements and products that it’s all become a bit farcical and you can’t get them to go on that fashion journey with you like you can with a supermodel.”
Magazine sales are falling and models are on the rise, the newspaper says. In addition, Australia has a clutch of hot new young supermodels to pack a glossy punch.
“With the growth of the celebrity culture you know so much about stars’ lives and they are not regarded as a blank canvas, whereas models still have a degree of anonymity and mystery surrounding them,” says Catherine McNeil, a model who features in Paris Vogue, Vogue Australia, V magazine and Numero.
Jessica Hart, who clinched an H&M deal, said: “The pendulum has swung back to appreciating models. I just think it’s a refreshing change … the other good thing about Australians is that there is not one specific look … we are all different.”
Elyse Taylor, a favourite on Australian Vogue covers, said: “Today’s supermodels have to work really hard to get every job but, from a personality point of view, they don’t have to conform to a certain stereotype. Today supermodels are applauded for individuality. Fortunately, I think editors are now starting to realise that readers can relate to models and are deciding to put us back on the covers.”
Source: Splash News
